Spin the Wheel: What’s the Best Way to Award Prizes?
Ready to run a retro Spin the Wheel giveaway? Before you get started, take some time to think about the best strategy to generate engagement. From free gifts for everyone to daily discounts, grand prize draws to Instant Win games… Here’s what you need to know about designing the perfect prize wheel.
- Two ways to award prizes with a Spin the Wheel game
- How to choose the best way to award prizes
- How to time your giveaway for maximum effect
- Spin the Wheel giveaway examples
Two ways to award prizes with a Spin the Wheel game that can also be combined
The Easypromos prize wheel app gives you two options for handing out prizes: you can give away prizes by probability, or you can give away prizes with Instant Win. There’s also another way to distribute prizes in your Spin the Wheel promotion – you can combine the two options in one promotion.
So what do these two options actually mean?
Award prizes by probability
With this option, you give away prizes based on a mathematical calculation of the possibilities. This is a good idea if you have lots of small prizes to give away.
For example, if your prize wheel has 20 sections with 14 possible prizes and 6 empty slots, then there’s a 70% chance of winning a prize (and a 30% chance of getting an empty section with no prize at all). So 7 out of 10 players would get a reward.
In this example of a Halloween prize wheel promotion, there are three different prizes. Each prize appears on the wheel twice, resulting in a total of 6 prizes. And there are 6 empty slots on the wheel – so players have a 50% chance of winning something.
Award prizes with Instant Win
When you set up an Instant Win giveaway, each prize is awarded at a specific time, chosen by you in advance.
So users are actually playing two games, even if they don’t realize it. First, they spin the wheel to find out which prize they could win. Second, the Instant Win dynamic decides whether or not they get the prize, based on the timing.
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